Many companies are working on their production costs in the face of growing international competition. But according to management consultants, sales manager for the test, the cost of sales and marketing is reduced. This can lead to 40 to 50% of the total price of the product price and thus is a hot topic in marketing training. As a result, small changes have a significant impact on profitability.
The cost of marketing and sales usually close to the production confirmed and paid for by the manufacturer, the market and end-user/consumer. significant changes in the cost structure can today in the following four areas:





